The UK staycation is still the holiday of the moment and with continued uncertainty around international travel remaining, it’s no wonder that a recent YouGov survey found that 83% of British travellers would currently prefer a break in the UK rather than to travel abroad.

This has seen a sharp increase in bookings at Boutique Spa Hotels, with almost three-quarters (74%) of respondents citing their top priority for their British staycation as getting some all important R&R time, away from the monotonous grind of life after lockdown. It has therefore never been a more important time to ensure that your Spa team’s uniform is up to the increase in demand.

Lady in red Maya dress — Spa receptionist uniform

Integral to creating an atmosphere of solace and serenity are your staff members, from that initial warm greeting from your Front of House Reception team and the carefully curated treatments delivered by the Beauty Therapists, to ensuring the smooth running of the day by Spa Assistants and the unseen happenings of the Maintenance team. It’s important to create a cohesive synergy between the look of your team and the level of service they offer, in order to deliver a luxury experience from start to finish for every guest.

4Couture is the one stop shop to deliver your entire team uniform requirements. Our spa garments are planned with a spa therapist in mind, we know how to achieve a luxury look on a conservative budget, with a quick turnaround, in house personalisation capability, whilst retaining garments functionality to withstand the durability of the job.

For example we offer the traditional tunic which is fully customisable in-line with your company branding, this can then be easily removed to have a branded t-shirt underneath. This not only avoids the issue of getting the tunics stained with oil but feedback from Spa Therapists we’ve worked with have highlighted that this simple trick provides them with most comfort whilst giving massages.

These easy to build, multi-layered looks will allow your team to work comfortably and yet retain their professional image when guest facing. A key asset to your establishment, when it has been proven that employee loyalty increases within a job if there is a uniform, which is fit for purpose.

It has never been more crucial to address and review your customer experience as a whole and recognising the impact small details can have on what you’re delivering to your clients. The beauty industry has noticed a change in the work force, with many beauticians choosing to go freelance after the pandemic. A survey carried out in July 2021, by the British Beauty Council, British Association of Beauty Therapy & Cosmetology, UK Spa Association and the National Hair and Beauty Federation, reported that there has been an increase to 60% of people who work in these sectors choosing to be self-employed because they can set up and operate from a WFH setting. This has only increased the pressure on the recruitment for the teams that operate from within the spa setting. With this noticeable staffing deficit, a key way to attract new talent is through the offering of a new uniform that meets all the functional needs of your team but also recognises just some of the investment made in every team member.

Man in spa tunic — male spa therapist uniform

It is vital to not forgot about the significant contribution to the industry made by Male Therapists and to ensure they’re not overlooked in terms of their wardrobe, which is why we’ve researched and supply a wide range of Beauty and Spa uniforms designed specifically for the guys in your team. Inclusivity within uniforms is a commitment made by 4Couture to make sure that the entire team feel supported and thought about during the uniform selection process.

If you’re thinking of refreshing your current Spa Uniforms or you’re looking for inspiration for your Spa Team wardrobe then please get in touch hello@4couture.com we’d love to hear from you.