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So what's new at
Graduate Fashion Week?


11.06.2007
One of the most exciting elements of working as part of the 4couture.com team is the thrill of discovering a new designer that we can add to the mix...

Graduate Fashion Week is one of the events that we visit every year in the search for something new and someone special. Although it’s a fashion ‘week’ it only runs for 4 days, starting on the Sunday and is open to both trade and public, so if you’re in town and haven’t visited before, it’s definitely worth a stop.

This year we started off over the road from GFW and for inspiration we took a quick peek into Pulse, the homeware & accessories show where we spotted some innovative designs from the St Martin’s crew, but sadly they were more suited to decking out our studio as opposed to our wardrobes! (always worth a look though)

pink car

En route from Pulse to GFW we spotted this fabulous little pink number and we couldn’t resist stopping to admire it.

diamante handcuffs

It was only once we got up close that we noticed the very cute diamante handcuffs hanging from the mirror, absolute class!

So, finally onto GFW and what was on offer this year – as usual, it was a wonderfully sunny day which meant that it felt like 100 degrees inside the tents and was incredibly warm and sweaty - many of the designers had in fact taken respite from the heat and sat outside under the trees so overall, the atmosphere felt fairly quiet.

shoe shelf

Lots of gorgeous shoes on display which made a nice change and we instantly fell in love with this glamorous sun dress.

sun dress

  No sooner had we seen one beautiful dress when we were instantly drawn to the models (who were doing a sterling job, posing elegantly in the pieces, given the temperature) and the wonderful colours and cut of the fabric in this dress, by designer Sophia Daniels.

Sophia Daniels

Sophia Daniels

Inevitably there just isn’t enough space for everyone to showcase their garments and this makes it tricky to pick out the hidden gems but this year, the presentation of the work was noticeably improved such as this example showcasing Katherine Lidgate’s work, which wouldn’t be out of place in the glossy mags.

Katherine Lidgate

Admittedly, it was so toasty inside the tent that it wasn’t long before we joined some of the designers outside on the grass for a quick break and laden with our bags full of new contacts, portfolio and designers that we just can’t wait to work with, we headed homewards but not before stopping off to refuel in the Hungry Olive, which was just so good, it just had to get a mention!

Hungry Olive

Check back soon when we will be showcasing some of our latest discoveries in our online boutique.

Ms M x
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